I grew up in design — literally. Raised in an architecture family in Turkey, I spent my early years learning to translate ideas into built environments. That foundation took me through a B.Sc. in Architecture, an Erasmus year in Sardinia, a Master's in Yacht Design with a workshop collaboration at Politecnico di Milano, and eventually to Canada — where I've spent the last decade building immersive experiential environments for some remarkable clients.

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My work spans an unusually wide range of scales and disciplines — from a 60-metre superyacht and an 80-storey tower conceived as the tallest in Europe, to trade show kiosks for Nintendo, airport hologram pods, a Volvo Trucks electric vehicle launch, and branded environments for Little Canada, Desjardins, and TIFF.

At Holman Exhibits, I received the ICSC Project Gold Award for Most Creative Design and Display and had my work featured at IDS Toronto. I went on to lead creative direction at Reveal MKTG before joining ASTOUND Group, where I now serve as Design Director — overseeing the creative and technical vision behind large-scale immersive brand experiences, from first sketch to buildable reality.

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What drives me is the moment a space stops being a design and starts being an experience.